Nanobrick will provide an
anti-counterfeiting nanomaterials technology for the upcoming 2016 Asia-Europe
Meeting (ASEM), the company said Sunday.
The Seoul-based
startup said the technology, named "M-Tag," has been chosen as the
official product certification measure to guarantee safety and sanitation of
all foods, drinks and daily necessities for the heads of 53 countries
participating in the international meeting scheduled to be held in Ulaanbaatar,
Mongolia, in July.
"It is an
honor that the technology we have developed has been officially chosen for the
global summit," Nanobrick CEO James Joo said. "We expect that Korea's
cutting-edge anti-counterfeiting nanotechnology will contribute to the
Mongolian government's efforts to make ASEM safer and more valuable."
The ASEM
organizing committee said earlier that it would introduce a system called
"ASEM-Tag" for the event to verify all foods, drinks and daily
necessities provided by over 150 companies, as fake products are increasingly
threatening health and security globally.
"We have
chosen ASEM-Tag, developed using Korea's nanomaterial technology, for the
sanitation and security of participants at ASEM 2016 based on the opinions of
experts who reviewed the technology," said Batbattar Daadankhuu, president
of Mongolian NGO MOSHEA, which has been charged by the Mongolian government
with the selection and operation of the anti-counterfeiting system at the
event.
"I believe
ASEM-Tag can also be used for other international events," he said.
Nanobrick said the
ASEM-Tag system combines a nanotechnology that detects forged products by
changing color based on a magnetic reaction to information and communication
technology.
The company said
its M-Tag technology has been developed on the back of government subsidies and
private investment over the last seven years.
"We believe
that the adoption of our technology at ASEM 2016 will set an example of
exporting Korea's leading technologies overseas," Joo said.
http://www.koreatimes.co.kr/www/news/tech/2016/04/133_202260.html
